SEOUL, South Korea - July 21, 2010

Samsung Electronics. Co. Ltd, a global leader in digital media and digital convergence technology, today unveiled the latest additions to its 2View camera portfolio, the 14.2 mega-pixel ST600 and ST100. Shifting consumer photo-taking behavior to establish Samsung 2View cameras as the new standard in compact camera category and reinforcing the company’s position as a global leader in the digital imaging industry and a driver of innovation, the ST600 and ST100 build off of the success of the ST550 and ST500, offering consumers a stylish design, a full-range of smart and easy-to-use features, and of course Samsung’s revolutionary dual LCD technology.

The new flagship models of the Samsung 2View camera family, the ST600 and ST100, each receive an upgrade to their front LCD screens, activated by a simple tap, which now measure 1.8” compared to the 1.5” front LCD screens found on their 2View predecessors. With larger front LCD screens, the ST600 and ST100 make it easier for consumers to properly frame themselves in their photos and videos and be part of the action by stepping out from behind the camera and joining friends and family in front. The Samsung 2View ST600 and ST100 are also available in four stylish, mood-inspired colors, including hot pink, gold, black and purple, and are encased in a slim and sleek compact frame with a metallic finish to deliver a new sense of fun and modern functionality that will ensure users stand out from the crowd.

“Today’s launch is an important landmark for Samsung as it reinforces our position as a leading innovator in the digital camera market,” said SJ Park, President of the Digital Imaging Business, Samsung Electronics. “Unlike any other feature found on digital cameras, consumers immediately recognize the value of what our dual LCD technology can do for them. There is no learning curve or technical understanding that must be achieved as it is a natural extension of what our customers are already doing. Samsung is looking to simplify that task with the new ST600 and ST100, ensuring they have the ability to take the perfect profile shot, and never have to miss that perfect picture moment with family and friends, even if they’re not behind the camera.”

High-Quality Optics and Images

The Samsung 2View ST600 and ST100 come equipped with high-quality Schneider KREUZNACH lenses which are supported by Optical and Digital Image stabilization to help consumers produce blur-free images. The ST600 combines a powerful 27mm wide-angle focal length with a 5x optical zoom, while the ST100 is the first Samsung 2View digital camera to feature an internal, 5x optical zoom, which keeps the design optimally chic (35mm focal-length).

Innovative and easy-to-use functions

The new ST600 and ST100 feature Samsung’s Smart Auto (Still & Movie) scene recognition technology. With Smart Auto (Still & Movie) selected, the ST600 and ST100 take the guess work out of taking a great photo or video. Smart Auto (Still & Movie) analyzes key elements of the composition of the image such as color, brightness, motion and subject and then selects the appropriate scene mode which will produce the best results.

Additional features offered by the cameras’ front LCD screens include a self-portrait mode, a couples’ mode which will automatically snap a photo when it detects two faces tilted toward each other, a children’s setting which will play a cartoon animation with sound to encourage young ones to smile for the camera, and a self-timer which provides a visual countdown so that everyone posing for a photo knows exactly when to smile. The newest feature incorporated into the front LCD screen is Samsung’s jump mode. When set to jump shot mode, the front LCD will provide a visual queue to those in front of the camera to jump in unison, and immediately trigger the ST600 or ST100 to take three consecutive images to help users capture an image that essentially freezes their subjects in mid-air.

The ST600 and ST100 also incorporate Samsung’s Smart Gesture User Interface (UI) which allows for the quick access and use of key features with either a simple tilt or a hand gesture. Users can quickly scroll through photos by slightly tilting the device in either direction, swiping their finger across the screen, or by selecting the appropriate photos for a slide show. Managing images is also easy with the ST600 and ST100.

About Samsung Electronics Co., Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.